As senior manager, Latino content, Viviana led the content-creation, distribution, and growth strategy of the Common Sense Latino Program. From editing articles and transcreating scripts to SEO and metrics analysis, she made sure that the content offering of the program was timely, culturally relevant, and connected to the reality of Latino families, and that it continuously reached more families. In addition, she served as a media spokesperson and on-camera and voice-over talent. Her interviews have been featured in outlets like Telemundo, Univision, and Mundo Hispánico. Before working at Common Sense, Viviana's entrepreneurial and curious spirit brought her to work in corporate communications, own a video-production company, build and manage a blog for Latinas, and venture into the world of programming and web development. Her journey also led her to learn English, Swedish, and Italian. Born and raised in Venezuela, she earned a bachelor's degree in communications from Andrés Bello University (UCAB). She also got a professional degree in web development from Jensen Yrkeshögskolan, and a master's degree in cinema studies from Stockholm University.