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Lesson

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Big, Big Data

How do companies collect and use data about you?

Grade

7

Time

45 mins.

Objectives

  • Explain why information about them and their behaviors is valuable to companies.
  • Analyze how certain types of data are used by companies.
  • Learn three strategies to limit individual data collection by companies.

Vocabulary Show definitions

consumer . cookies . data . targeted advertising
consumer A person who buys products or services to use
cookies small files stored on a device that keep track of what a person does on an app or website
data any type of information that can be collected, categorized, and analyzed
targeted advertising when apps or websites use information that they have collected about you to show you certain types of advertisements
Standards
This lesson meets standards for Common Core ELA, ISTE, CASEL and AASL.
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How can I manage the data that companies collect about me?
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Data for Sale
Why is our data valuable to companies?
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Lesson Plan

45 mins.

What You’ll Need

Supplies
Blank paper